Greg LeMond

Greg LeMond’s impeccable career to be honoured at Legends’ Night Dinner

December 19, 2014

Three time Tour de France and two time UCI World Road Race Champion, Greg LeMond will travel to the Santos Tour Down Under to be honoured at the Legends' Night Dinner on Saturday 24 January 2015.


New title sponsor Etixx for Belgium Quick-Step team

December 17, 2014

Etixx-Quick-Step will reveal a revamped kit and a new title sponsor in Etixx when they take to the streets to compete in South Australia at the 2015 Santos Tour Down Under.

Naracoorte Caves

Naracoorte Caves celebrate 20 years of World Heritage listing

December 17, 2014

South Australia’s only World Heritage listed site is today celebrating the 20th anniversary of its inclusion on the UNESCO World Heritage List.

Marcel Kittel

Kittel to bring blistering form back to South Australia

December 15, 2014

German sprint star Marcel Kittel will be looking for more success on Australian soil when he leads the new-look Giant Alpecin team at next month’s Santos Tour Down Under.

Ag2r La Mondiale

France’s Ag2r La Mondiale to return to the TDU in 2015

December 13, 2014

French team Ag2r La Mondiale will return to Adelaide next month for its 17th appearance at the Santos Tour Down Under in 2015 - the only team to have competed in every event since the inaugural race in 1999.


$1 million grant to boost Barossa tourism and jobs

December 12, 2014

A new cellar door in the Barossa supported by a $1 million State Government Regional Development Fund grant will create jobs, increase economic growth and boost the international reputation of the region.

Tour Down Under

Australian Mountain Bike Champion to return to Santos Tour Down Under

December 11, 2014

Australian Mountain Bike Champion Daniel McConnell will join the Trek Factory Racing team for January’s Santos Tour Down Under.


The beauty of Kangaroo Island captured in a new film

December 10, 2014

Adelaide-based photographer Gab Rivera has collaborated with the South Australian Tourism Commission to create a spectacular new film that captures the natural, rugged beauty of Kangaroo Island.


Another Australian team to tackle the Santos Tour Down Under

December 10, 2014

Australia’s Drapac Professional Cycling will compete at the Santos Tour Down Under for a second consecutive year after securing a wildcard place in the UCI WorldTour event.

Adelaide City

Domestic expenditure up for South Australia

December 10, 2014

Interstate visitors are continuing to deliver important economic benefits for South Australia.

Adelaide in a Day

Adelaide in a day for indian visitors

December 09, 2014

The second of three YouTube films targeted at the Indian market has been released by the South Australian Tourism Commission today.


Sheppard to entertain Santos Tour Down Under fans

December 06, 2014

Aria-award winning group Sheppard will kick off the 2015 Santos Tour Down Under party with a free concert in Victoria Square next month.

Mild End

Young athletes ready to do South Australia proud

December 05, 2014

More than 1,200 young athletes from across the nation will compete in this weekend’s Australian All Schools Championships in Adelaide.

Conventation Centre

Milestone for Convention Centre as international visitors reach new heights

December 03, 2014

The revitalisation of Adelaide’s Riverbank precinct has reached an important milestone, with the completion of the first phase of the Adelaide Convention Centre redevelopment.

Santos Womens Cup

South Australia to host new women’s cycling tour

November 27, 2014

Australia’s top female cyclists will feature in a new four-day event as part of the 2015 Santos Tour Down Under.


Shark cage diving extension to create more tourism jobs

November 25, 2014

Australia’s shark cage diving industry is set to boom, with the announcement of extended licences for operators at Port Lincoln.


New hotel adds to city vibrancy

November 24, 2014

The opening of a new boutique hotel at North Adelaide is a further sign the State Government’s strategy of revitalising the city is attracting more private tourism investment, according to Tourism Minister Leon Bignell.


South Australia showcases food and wine to the world

November 17, 2014

Hundreds of media and culinary identities from around the globe are feasting on South Australian produce as part of the multi-million dollar Restaurant Australia campaign.


South Australia’s best recognised at 2014 Tourism Awards

November 15, 2014

The best of South Australia’s outstanding tourism industry have been recognised for excellence and innovation at the 2014 South Australian Tourism Awards.


Champion riders to compete in Adelaide’s heart

November 12, 2014

World-class riders and horses will converge on Adelaide’s eastern parklands tomorrow for the annual Australian International 3 Day Event.

Barossa. Be Consumed.

Barossa ad wins world’s most prestigious tourism film award

November 08, 2014

The multi-award winning Barossa. Be Consumed television ad has won the highest accolade at the world’s most prestigious tourism film festival, the Festival of Festivals in Vienna.

Credit Union Christmas Pageant

Pageant magic returns to Adelaide

November 06, 2014

More than 300,000 people will fill the streets of Adelaide on Saturday for the world’s biggest parade, the Credit Union Christmas Pageant.

Cricketer Ajay Jadeja at Remarkable Rocks, Kangaroo Island

New tourism campaign to promote South Australia to India

November 05, 2014

The first of three new films by the South Australian Tourism Commission aimed at encouraging visitors to Adelaide during the Cricket World Cup premiered in New Delhi today.

2014 Australian Short Course Championships

Australia’s best hit the pool in Adelaide

November 05, 2014

Australia’s best swimmers have converged on Adelaide for today’s opening of the 2014 Australian Short Course Championships at the South Australian Aquatic and Leisure Centre at Marion.

Celebrity Century

South Australian cruise ship season sets sail

October 26, 2014

The arrival of Celebrity Century at the Port Adelaide Passenger Terminal today heralds the start of South Australia’s 2014-15 cruise ship season.

Snow Dome - new Float 2014

Snow Family adds happy smiles to Pageant from within the Snow Dome

October 23, 2014

The new Snow Dome float unveiled today marks the 16 sleep countdown until the 2014 Credit Union Christmas Pageant.


Adelaide welcomes major duathlon event

October 17, 2014

Up to 600 athletes will compete in the heart of Adelaide this Sunday at the Sports Chiropractic Australia Oceania & Australian Duathlon Championships.

New Bupa Challenge Tour jersey

New Bupa Challenge Tour jersey revealed

October 12, 2014

A new jersey to be worn by thousands of recreational riders in next year’s Bupa Challenge Tour has been revealed.

Rescue 2018 Lifesaving World Championships

World’s largest lifesaving event returning to Adelaide

October 11, 2014

Adelaide has won the right to host the Rescue 2018 Lifesaving World Championships.

The final stage of the 2015 Santos Tour Down Under

Huge final stage for 2015 Santos Tour Down Under

October 11, 2014

Adelaide’s vibrant heart will attract international attention next January for the final stage of the 2015 Santos Tour Down Under.

Santos Best Dressed Town Competition

New prizes on offer in Santos Best Dressed Town Competition

October 10, 2014

More than $7,000 in cash is up for grabs in next January’s Santos Best Dressed Town Competition.

Credit Union Christmas Pageant

Share the pageant with someone you love

October 01, 2014

Billy Bulldozer and Look what Toad got for Christmas were the two magical new floats unveiled today as the countdown begins to the 2014 Credit Union Christmas Pageant.

Cadal Evans at TDU

Retiring champ to ride at Tour Down Under

September 26, 2014

Tour de France champion Cadel Evans will contest the Santos Tour Down Under for one final time before he retires next year.

Toby Toy Truck

Rundle Mall Management Authority joins the Pageant family

September 25, 2014

The Credit Union Christmas Pageant will partner with the Rundle Mall Management Authority for the first time this year, bringing Christmas cheer to the Mall on Pageant day and beyond.

About Food

South Australia is ‘About Food’

September 11, 2014

South Australia’s passionate and creative chefs and freshly sourced local produce are the focus of the latest short film as part of the State Government’s Through Local Eyes film project.

Adelaide City

Domestic visitors provide a lift to SA economy

September 10, 2014

New figures released this morning show the number of interstate visitor nights spent in South Australia has jumped by almost 12 per cent during the past year.

Limestone Coast

New self-drive touring routes across South Australia

September 05, 2014

Five new touring routes highlighting the best of our State will encourage more interstate and overseas visitors to come to South Australia

Adelaide City

Record-breaking trend for international visitors to SA continues

September 03, 2014

Record numbers of international visitors continue to come to South Australia, with 386,000 visiting during the 12 months to June.

Adelaide to host CW2015

Young cricketers program to promote SA to India

August 21, 2014

A new project that will give a group of young Indian cricketers the opportunity to experience the State’s world class cricket facilities as part of Adelaide’s 2015 Cricket World Cup program was yesterday launched in Delhi by Premier Jay Weatherill.


New social media resource for event organisers

August 08, 2014

A social media toolkit and event marketing report for organisers of regional events has been developed as a result of a major study into the influence of events on regional tourism.

Wilpena pound

Events drive regional tourism

August 08, 2014

A national study has found a strong link between events and festivals and tourism in regional areas.

convention centre

Adelaide to host Corroboree Europe

August 03, 2014

Adelaide will host one of the world’s most important gatherings of travel agents next year.


Gold medal swimming haul for South Australia

August 01, 2014

Adelaide will host the Australian Swimming Championships in 2016.

Winter Reds

Wine lovers in for a treat at Winter Reds.

July 25, 2014

Wine lovers will head for the Adelaide Hills this weekend as the annual Winter Reds festival unfolds across the region.

South Australian Tourism Plan 2020

New SA Tourism Plan to help build $8 billion industry

July 24, 2014

A new tourism plan for South Australia reaffirms the State Government’s ambition to build an $8 billion tourism industry by 2020.

Tour Down Under

Paracombe set to shine in 2015 Santos Tour Down Under

July 14, 2014

The Adelaide Hills town of Paracombe will host an exciting stage finish as part of the 2015

University Games

Adelaide to host Southern University Games

July 10, 2014

More than 1,500 young athletes will head to Adelaide next winter to show off their skills in the Southern University Games.


Interstate visitors boost SA economy

July 09, 2014

New figures show a big increase in the number of national visitors coming to South Australia and injecting billions of dollars into the State’s economy.

Renmark Rose Festival

Funding boost for regional events and festivals

July 08, 2014

Events throughout South Australia have been boosted through a State Government program designed to drive more visitors to the state’s regions.

UCI announcement

UCI WorldTour Licence for 2015 and 2016 Santos Tour Down Under

July 07, 2014

The International Cycling Union (UCI) has confirmed that the Santos Tour Down Under has been awarded a new UCI WorldTour Licence for the next two years.

challenge tour

Glenelg to Mount Barker challenge for 2015 Bupa Tour

July 06, 2014

Cycling enthusiasts will ride from Glenelg to Mount Barker in the Bupa Challenge Tour presented by The Advertiser at next year’s Santos Tour Down Under.

Barossa. Be Consumed

More international accolades for Barossa. Be Consumed campaign

June 29, 2014

The successful Barossa. Be Consumed television commercial has added to its list of international accolades, winning two awards at a tourism film festival in Azerbaijan yesterday.

Subura Australia

New vehicle partner for Santos Tour Down Under

June 24, 2014

The Santos Tour Down Under has signed Subaru Australia as the event’s new vehicle sponsor.


$17.6 million funding boost for SA's tourism industry

June 21, 2014

More than $17 million of initiatives in the State Budget will boost South Australia’s tourism industry.

Adelaide oval

South Australia in the Indian spotlight

June 11, 2014

Next February’s ICC Cricket World Cup blockbuster between India and Pakistan at the Adelaide Oval has the potential to deliver significant business benefits for South Australia.

Greg Snell

Best Jobs in the World winner bids farewell to South Australia

June 08, 2014

A Canadian adventurer who beat thousands of entrants from around the world to become South Australia’s Wildlife Caretaker will hang up his hat today.

Eyre Peninsula

International aquaculture focus on SA

June 07, 2014

South Australia’s $243 million aquaculture industry will be highlighted on the world stage during the next few days, as Adelaide hosts the industry’s premier event for 2014, World Aquaculture Adelaide.


SA’s premium food and wine to shine in Restaurant Australia campaign

May 29, 2014

South Australia’s status as a world-leading premium food and wine destination will be highlighted in a new $10 million Tourism Australia campaign.


Tourism campaign to highlight SA’s premium food and wine

May 27, 2014

South Australia’s culinary tourism operators and food and wine producers are being encouraged to share their stories with international tourists hungry for new experiences.

Santos Tour Down Under

Record economic impact for 2014 Santos Tour Down Under

May 21, 2014

This year’s Santos Tour Down Under generated $45.9 million for the State economy – a record for South Australia’s World Tour cycling event.

Flinders Chase national park

South Australia woos North American travellers

May 21, 2014

Americans and Canadians are being encouraged to visit South Australia with cheap flights to Adelaide in a new campaign with Air New Zealand.

Eyre Peninsula

SA tour operators showcased at Australia’s biggest tourism event

May 11, 2014

Some of South Australia’s iconic tourism experiences will be showcased to the world at this week’s Australian Tourism Exchange in Cairns.


SA photo book wins international accolades

May 09, 2014

A South Australian-produced photographic book which tells the story of a year in the life of SA’s iconic Penfold’s Grange wine has won a silver medal at one of the world’s most prestigious book publishing awards.

cruise ship

Record cruise ship season wraps up for 2013/14

May 04, 2014

South Australia’s highly successful cruise ship season wraps up today, with a visit by the Dawn Princess to Adelaide.

SA Food

Tasting Australia to be an annual event from 2016

May 04, 2014

Tasting Australia, presented by Thomas Foods, wraps up today following a successful eight days of eating, drinking and thinking in some of South Australia’s top culinary locations.


Acclaimed US farmer heads to McLaren Vale

May 03, 2014

Joel Salatin, the man dubbed ‘The World’s Most Innovative Farmer’ by TIME Magazine, is bringing his expertise to South Australian farmers, food producers, and other regional stakeholders for an interactive workshop this weekend.

Langton Australia

Wine lovers in for a treat at Tasting Australia

May 01, 2014

The hotly anticipated release of Australian Wine Classification VI by Langton’s Australia will take place tonight as part of the revitalised Tasting Australia.

Barossa. Be Consumed.

More accolades for our Barossa ad

April 29, 2014

The Barossa. Be Consumed television commercial continues to attract global attention, winning an award at an international tourism film festival in Latvia over the weekend.

SA attracts record number of international visitors

April 30, 2014

The number of international visitors to South Australia has reached an all-time high, latest figures show.

Tasting Australia

Tasting Australia celebrates food for all ages

April 29, 2014

Tasting Australia will provide food for thought with three events exploring the issues around feeding an aging population.

Convention Centre

$52 million boost for convention business in Adelaide

April 28, 2014

Adelaide’s redeveloped Convention Centre is set to benefit from the State Government’s convention bid fund, with six major conferences worth $30 million to the economy already booked.

Information Centre

New Visitor Centre in the heart of the city

April 28, 2014

The South Australian Visitor Information Centre is moving to the heart of Adelaide’s retail precinct.

Adelaide City

Tourists flocking to Adelaide hotels

April 26, 2014

Adelaide hotels are reporting a strong start to 2014, with an increasing number of rooms booked out during the first quarter.

food market

Tasting Australia program continues to grow

April 22, 2014

Foodies are set to feast on a jam-packed Tasting Australia presented by Thomas Foods, with an additional 10 exciting events in Adelaide and regional South Australia added to the program.


Carnivores to converge on Adelaide Oval for Tasting Australia

April 21, 2014

Meat lovers are in for a treat at Tasting Australia as renowned chefs delve into the delicious ways to use less common cuts of lamb and beef.

Maggie, Simon & Paul

Main course almost ready: Tasting Australia one week to go

April 20, 2014

Easter eggs aplenty? Save some room - Australia’s premier eating and drinking festival “Tasting Australia” kicks off one week from today.

cruise ship

Regional communities to welcome cruise passengers

April 19, 2014

Port Lincoln, Adelaide, Penneshaw and Robe are preparing for an influx of visitors over the coming week, with P&O’s Pacific Pearl set to become the first large cruise ship to visit all four South Australian ports in one trip.

Clare Valley

South Australians encouraged to fall in love with the Clare Valley

April 17, 2014

The stunning landscape and intimate atmosphere of the Clare Valley will be highlighted in a new commercial to be released in cinemas today and screened on television across the State from late April.

Yorke Peninsula

Eyes on South Australia as film project hits one million views

April 16, 2014

Short films highlighting the quirks and beauty of South Australia have reached more than one million views on social media channel, YouTube.

Santos Tour Down Under

Dates confirmed for 2015 Santos Tour Down Under

April 10, 2014

More world-class cycling action will roll into South Australia next January.


After the fire; South Australians encouraged to visit the Southern Flinders

April 07, 2014

Fire affected communities in the Mid North are recovering and Tourism Minister Leon Bignell is encouraging South Australians to lend a hand by visiting the region during the school holidays.


SA hits NZ screens backed by local band

March 26, 2014

South Australia will return to New Zealand television screens for the first time in three years, in a new marketing campaign by The South Australian Tourism Commission (SATC) encouraging New Zealanders to visit South Australia.

The Louise

Barossa luxury accommodation joins prestigious Relais & Chateaux

March 21, 2014

The Louise Barossa Valley and Appellation today joined international hospitality group Relais & Châteaux as one of only four Australian properties to be a part of this prestigious group.

Tasting Australia

Tasting Australia's Origins dinner sold out

March 21, 2014

Culinary adventure is in store for the 300 people who have booked their tickets to Tasting Australia’s Origins Dinner next month.

Ikara Safari Camp

Sleeping under the stars at new luxury camp in Flinders Ranges

February 15, 2014

Tourists will be able to sleep under the stars and experience the outback in five-star comfort, following the opening of the $1.4 million luxury Ikara Safari Camp in the Flinders Ranges from today.

count down clock

Adelaide counts down to 2015 ICC Cricket World Cup

February 14, 2014

The countdown to the 2015 ICC Cricket World Cup has begun with Adelaide celebrating one year to go until the largest global sporting event of 2015.

Words To Go

Registrations open for inaugural Tasting Australia blogging event

February 12, 2014

Registrations are now open to food and travel bloggers for Tasting Australia’s inaugural blogging forum – Words to Go.

Adelaide Festival

Adelaide ready for 2014 peak events season

February 11, 2014

Adelaide is preparing for a flurry of activity with the peak events season kicking off this week, bringing the State an economic boost of around $140 million.

2015 Pacific School Games

School games to bring thousands of students and parents to Adelaide

February 10, 2014

Thousands of primary and secondary school students and their parents will converge on Adelaide next year for the 2015 Pacific School Games.

Convention Centre

Record medal haul for SA at Australian Tourism Awards

February 08, 2014

South Australia has won a record 14 medals at the most prestigious event on the national tourism calendar, and we have also won the right to host next year's gala awards night.

Voyager of the Seas

Biggest ship arrives for South Australia's biggest cruise season

February 07, 2014

The largest cruise ship operating in Australian waters will arrive in Adelaide tomorrow, bringing 5000 passengers and crew.

Escape to the Coast

Limestone Coast in focus with new short film, Escape to the Coast

February 04, 2014

The stunning and raw landscape of the Limestone Coast is the latest feature in the State Government’s successful Through Local Eyes film project.

Barossa. Be Consumed Microsite

More success for Barossa. Be Consumed campaign

February 03, 2014

The State Government’s Barossa.Be Consumed microsite has today been named as ‘Site of the Day’ in the globally recognised Favourite Website Awards (FWA).

Adelaide Campaign

New Adelaide tourism commercial to premiere today

February 02, 2014

A powerful new campaign showcasing Adelaide and its surrounding regions will premiere on television interstate and in Adelaide today.

Bay to Birdwood

Applications now open for regional events funding

January 31, 2013

Applications are now open for grants from a State Government program which provides valuable financial and marketing support for events and festivals in regional South Australia.

Harvest Festival

Harvest Festival a celebration of food, wine and the arts

January 17, 2014

Thousands of food, wine and arts lovers will flock to McLaren Vale tomorrow for a celebration of the best regional produce at the annual Harvest Festival.

Santos Tour Down Under

Last chance for cycling fans to be part of the action

January 14, 2014

Cycling fans have until tomorrow to register for the Santos Tour Down Under’s great range of associated events.

Rivertime in the Riverland’

South Australians encouraged to go with the flow in the Riverland

January 13, 2014

The relaxed environment of the Riverland will be showcased in a new commercial to be released in cinemas next week and aired on televisions across the state in the coming weeks.

Santos Tour Down Under

Adam Internet rides along with Santos Tour Down Under

January 07, 2014

South Australia’s Adam Internet has been welcomed as a major partner of the 2014 Santos Tour Down Under.

Mclaren Vale Vineyard

Grand opening for McLaren Vale's new look Vineyard Retreat

January 07, 2014

A $400,000 upgrade to McLaren Vale’s luxury Vineyard Retreat will today be revealed with a grand opening to be held at the property from 4pm.

Pat Cash

Sporting greats set for 2014 World Tennis Challenge

January 06, 2014

All eyes will be on Memorial Drive from tomorrow as legendary players take to the court for the 2014 World Tennis Challenge.

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