These days, most customers are searching for information about travel destinations and experiences online. The South Australian Tourism Commission (SATC) is helping tourism operators to get their businesses online and connected to technology that will make it easier for customers to reach them.

TXA Tourism Exchange Australia

The SATC supports the national online booking platform, Tourism Exchange Australia (TXA). TXA is a booking exchange that incorporates inventory and pricing from multiple booking systems before distributing to various websites. It offers increased sales and  the ability to source quality product, and book securely online.

The Australian Tourism Data Warehouse (ATDW) and V3 formed an alliance in 2008 to provide the Australian tourism industry with a combination of the current services offered by ATDW and V3. This alliance delivered a national, inclusive booking exchange called Tourism Exchange Australia (TXA).

ATDW collects tourism content from all Australian States and Territories and publishes it on multiple websites, while V3 enables consumers to book the product immediately. TXA connects both ATDW and V3 Travel systems and services to deliver a comprehensive suite of online, bookable Australian tourism products to consumers via ATDW's licensed distributors.

TXA was created to meet consumers’ growing need for a wider choice of online tourism products and to support the industry and in particular, encourage small suppliers to access the online e-commerce market.


Southaustralia.com is the state’s global online gateway for travelers to South Australia. The website was relaunched in 2011, with unique visitor numbers to the site now approaching two million annually.

TXA is the supplier of inventory and pricing for southaustralia.com, so to receive bookings from the website, tourism businesses need to be connected to TXA and opt into southaustralia.com as a distributor. For tourism product with a listing on the ATDW, but not connected to TXA, consumers are provided with a link to the product website.

Tourism eKit

The highly regarded, multi-award winning Tourism e kit resource, developed by the Australian Tourism Data Warehouse (ATDW) covers the A to Z of online marketing and distribution.

From 1 July 2015 the e kit has transitioned to a new home within TourismTribe.com and will offer a whole new level of support for tourism operators and destinations.

Tourism Tribe members will have access to continual digital learning through:

64 Tourism e kit tutorials covering 12 topics

Online Help Forums moderated by Accredited e kit trainers and digital and tourism experts

Online Chat Hotline for quick advice and guidance on where to find help

Critical Updates and Tips to alert members to critical technology changes and how to deal with them and bite-sized pieces of advice and instruction so they can quickly gain a new skill

Customised One-on-One Coaching with Accredited e kit trainers and tourism experts, for an additional charge

TourismTribe.com will operate on a subscription basis Get instant access by signing up here.

For more information, contact the ATDW on 1300 137 225 or Tourism Tribe on +61 7 3103 7994

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