Industry Events

The South Australian Tourism Commission (SATC) participates in, and coordinates a number of domestic and international industry events and trade shows.

New online PR workshops for tourism operators

There are a wide range of public relations tactics which tourism operators can use to raise their profile, gain media coverage and share their stories.

In 2017 the South Australian Tourism Commission (SATC) is offering a new PR training program, delivered by Michelle Prak. Michelle is a PR consultant, lecturer, and former SATC digital content manager. Join us for this series of engaging, online PR workshops to learn how to:

  • Work with the media
  • Write media releases, online content and more
  • Manage your online reputation 
  • Manage issues and crises
The workshops are free to attend. Register now for the third session - Online PR and your reputation. Learn about reputation management, reviews and social media as a PR tool.

These sessions will be delivered entirely online – so you can participate from the comfort of your own home or office – wherever you are around South Australia!

It’s the educational series which could give your 2017 marketing and communications program the boost it needs.

Enquiries: or contact Jessica Justin on 8463 4637

Tues 11 April 2017 – Online PR and your reputation - Registrations now open
Wed 17 May 2017 – Managing issues and crisis

All workshops are 90 minutes, beginning at 9.30am, and delivered online. Participants will receive instructions on how to use the online software.

PR resources
Click here to access presentation slides, videos and handouts from previous sessions.

Events and Festival Industry Workshop

The Events and Festivals Industry Workshop is an initiative of Events South Australia. It aims to provide a forum for the South Australian events industry to network, share information and workshop topics that affect all events and hear from industry leaders.

Workshops will be held in each of South Australia’s tourism regions. The next workshop will be in the Fleurieu Peninsula on Tuesday 4 April 2017 and will cover event management principles such as logistics, local council requirements, evaluation, funding and promotion.

This is a FREE workshop. Register your interest to attend with Miranda Lang at by 29 March 2017.

For more information, contact the Events South Australia team at

SATC Regional Workshops

The SATC often runs regional workshops which involve various units of the SATC such as Marketing, International, PR, Events, Destination Development and Strategy and Insights. Each of these workshops will be tailored to suit the region, including topics which will be of most interest and use to the operators.

There is no cost to attend these workshops. Dates and details for further regional workshops will be announced here as they become available. Please check back for details.

Diary dates for future SATC trade events:


The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business-to-business event. It brings together Australia’s tourism industry in a forum to showcase their products directly to tourism wholesalers and retailers from around the world, through a combination of scheduled business appointments and networking events. ATE17 will be held in Sydney from 14 to 18 May 2017. Applications for sellers have now closed.

For further information, please email Belinda Barton at

Held in conjunction with the Australian Tourism Export Council (ATEC), this annual inbound event will be held from 6 to 9 April 2017. Registrations for buyers (inbound tour operators, domestic wholesalers and online travel agents) has opened and managed by the SATC.

For further information please email Belinda Barton at

ATEC manage the seller (SA operators) registrations and for further information please call Anneliese Powell on 8110 0123.

South Australia – Uncorked!
This one day workshop is an opportunity for South Australian operators to meet with invited travel trade (inbound tour operators, domestic wholesalers and online travel agents). The event will be held on Thursday 10 August 2017. Seller registrations will open in early June 2017.

For further information, please email Belinda Barton at

Trade show financial support for tourism operators

SATC maintains a dedicated team in Adelaide which helps to coordinate South Australian industry representation at trade and consumer shows throughout the world. Financial support is often available to South Australia based operators in the form of a subsidy. For more information, please read the trade show subsidy guidelines.

Tourism Australia's Industry Events Calendar

Tourism Australia has developed a one-stop resource of trade activities centred on the promotion of Australia. This calendar includes activities hosted by Tourism Australia, all State and Territory Tourism Organisations and the Australia Tourism Export Council as well as other industry bodies.

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