Domestic Marketing

The South Australian Tourism Commission (SATC) engages in destination marketing and is focused on communicating the best that South Australia has to offer. The SATC is committed to achieving $8.0billion of visitor expenditure by 2020. The brand values of all communication are based on promoting South Australia as self-expressive, unrestrained, authentic, generous and unexpected.

Previous Campaigns

The SATC previously had three campaigns in market. These included “Best Backyard” (intrastate), “Barossa Be Consumed” and “Adelaide Breathe” (domestic). All of these campaigns utilised a number of media channels including television, cinema, print, press, online and outdoor.

Current Campaigns

The current SATC campaign showcases the best of South Australia on a global scale. From lush hills and local produce to secluded beaches and city nightlife, the campaign’s overarching call to action is “see the best of South Australia”.

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