The South Australian Tourism Commission (SATC) engages in destination marketing and is focused on communicating the best that South Australia has to offer. The SATC is committed to achieving $8 billion in tourism expenditure potential by 2020. The brand values of all communication are based on promoting South Australia as progressive, energetic and unique.

Previous Campaigns

The SATC had three campaigns in market in 2013/2014. These included “Best Backyard” (intrastate), “Barossa Be Consumed” and “Adelaide Breathe” (domestic). All of these campaigns utilised a number of media channels including television, cinema, print, press, online and outdoor.

Current Campaigns

The current SATC campaigns - “Barossa Be Consumed,” “Adelaide Breathe” and “Best Backyard” – build on the previous phases from 2013/2014.

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