The South Australian Tourism Commission (SATC) engages in destination marketing and is focused on communicating the best that South Australia has to offer. The SATC is committed to achieving $8 billion in tourism expenditure potential by 2020. The brand values of all communication are based on promoting South Australia as progressive, energetic and unique.

Previous Campaigns

The SATC had two domestic campaigns in market in 2011/2012. These include intrastate – Best Backyard and interstate – Let Yourself Go. Both of these campaigns utilized a number of media channels including television, print, press, online and outdoor.

Current Campaigns

The SATC current campaigns build on the previous campaigns from 2011/2012. Phase two of the “Best Backyard” campaign evolves away from the “thematic” approach and focus more on the uniqueness of each region. Kangaroo Island still remains the focus in phase two of “Let Yourself Go”.

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