The South Australian Tourism Commission (SATC) is committed to growing the state's tourism industry. The SATC works with industry to support tourism growth.

Tourism Plan

The South Australian Tourism Plan 2020 fits within the Australia-wide approach of Tourism 2020.


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Latest News

Crush Festival

Adelaide Hills’ Crush festival – a cool celebration of food and wine

22 January 2016

The Adelaide Hills is an ideal place to keep cool this weekend with the annual Crush food and wine festival starting today.


Jens helps pump up Bupa riders - part of TDU funding boost

21 January 2016

Santos Tour Down Under Ambassador Jens Voigt – renowned for his phrase “shut up legs, please shut up and do what I tell you” – will tonight help motivate riders taking part in the Bupa Challenge Tour tomorrow.

TDU Peloton

Santos Tour Down Under split feed a win for international viewers

20 January 2016

South Australia will be shown off more than ever before to international and interstate viewers watching today’s Santos Tour Down Under action - thanks to a split broadcast feed.

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